Designing and Implementing Marketing Analytics Programs for the Multi-Channel Opportunity

As more marketing goes digital, we're flooded with potentially valuable data. Historically, this data has been used to optimize campaigns and associated investments within single channels. Today marketers increasingly are using this data to move beyond single-channel optimization toward a multi-channel perspective.

AMA Boston Panel – Marketing Analytics for the Multi-Channel Opportunity
Produced by the Boston Chapter of the American Marketing Association

Adopting a strategic, multi-channel approach
This shift creates the need for new metrics, tools for measuring and managing them, and processes for developing and deploying them that span organizational boundaries in sometimes challenging ways.

On January 20, 2008, AMA Boston will host a panel discussion featuring senior executives from leading local firms. They’ll share how they approach these larger, inherently strategic and organizational issues and synthesize their experiences into lessons you can apply as well.

Meet our distinguished panel
The panel will be moderated by Cesar Brea of Force Five Partners, a marketing strategy consulting firm focused on helping firms address their marketing analytics challenges.

Participants include:
• Chris Madaus – VP of Marketing, Staples Delivery
• Adrian Sosa – Director, Market Intelligence, CVS
• Manu Mathew – CEO, VisualIQ
• And others to be announced!

Date: Tuesday, January 20, 2009
Time: 5:30 to 8:30 p.m.
Refreshments: Appetizers with cash bar available
Parking: UMass Parking Info

General Admission:
$65.00

AMA Boston Members save 40% on event admission
Interested in joining the AMA? Go to MarketingPower.com and signup!

GOLD SPONSOR

Aquent is the world’s leading marketing and design staffing agency. Aquent matches professionals with freelance, contract, try-before-you-hire, and full-time job opportunities at top organizations. www.aquent.com

EVENT SPONSOR

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry’s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, HSBC, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.

SEMPO Institute is a non-profit, online career development organization, whose purpose is to educate and train marketers and search specialists in the growing field of search engine marketing (SEO and PPC). Supported by SEMPO, SEMPO Institute’s courses are developed by experts and leaders in the industry.  The courses range from beginner to advanced.  Find the perfect course for your needs at www.SEMPOInstitute.com.

A special note of gratitude!

The Boston Chapter of the American Marketing Association endeavors to be the essential resource for advancing the practice of marketing and the professional development of marketers like you. It is the dedication of our volunteers like Annette Goldberg, Amy Quigley and Cesar Brea and the generosity and partnership of our sponsors like Aquent and WebTrends, that make it possible for our chapter to provide quality programming and services for our members. We couldn't do it without you and I would like to thank you and the many others who are collaborating together to create terrific events each for the marketing community.

Myles Bristowe
President, AMA Boston

About the American Marketing Association (AMA):
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

The Boston chapter of the American Marketing Association (AMA Boston), was formally founded in 1940. AMA Boston is dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. We have a long history of providing value to our members by giving access to critically important information and valuable contacts that help boost careers and build businesses. With nearly 800 members, AMA Boston continues to be the number one resource for marketing professionals throughout the greater Boston area.